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Ricela | Rice Bran Oil | Healthy Edible Oil


Ricela Rice Bran Oil is an innovative cooking oil which has been produced using an Award winning Physical Refining Process (Patented Technology) to retain high levels of Oryzanol (1400mg/100g of oil).A recent study conducted by the Department of Pharmacology, PGI Chandigarh has confirmed that Ricela Reduces bad cholesterol better than even extra virgin Olive oil.

  • The three reasons why one should switch over to Ricela

  • 1) Balanced Fat Profile :-

     Unlike other cooking oils, Rice bran oil can be used regularly without change as it provides ideal proportion of different types of fats i.e. Saturated fats, Mono unsaturated fats and Polyunsaturated fats as recommended by premier Nutritional institutes.

    Edible Oil Recommended Fat Compostion Remarks
    Saturated Fat Poly-unsaturated Fat Mono-unsaturated Fat
    27-33% 27-33% 33-40%
    Desi Ghee/Butter Fat 67 3 30 High SFA, Low PUFA
    (Contains undesirable cholestrols).
    Kardi Oil/Safflower Oil 9 78 13 Very high PUFA, Low SFA & MUFA
    Sunflower Oil 12 69 19 Very high PUFA, Low SFA & MUFA
    Corn Oil 13 59 28 Very high PUFA, Low SFA & MUFA
    Cottonseed Oil 26 55 19 High PUFA, Low SFA & MUFAA
    Soyabean Oil 15 61 24 High PUFA, Low SFA & MUFA
    Mustard Oil 3 29 68 Low SFA
    (Contains Undesirable Erucic Acid )
    Canola Oil 6 32 62 Low SFA
    (Not Good For Frying Due To High Omega3 )
    Extra Virgin Oliv Oil 16 11 73 Low PUFA & SFA
    (Not Good For Frying Due To Low Smoke Point)
    Rice Bran Oil 24 34 42 Ideal Fat Composition, Better Frying Stabillity and more cholesterol lowringthen Olive Oil & Canola Oil
    Note :- From the above fat composition chart, it is clear that none of the commonly used edible oils have ideally balanced fat composition and that is why it is advised to keep on changing the cooking oil. However rice bran oil has ideally balanced fat composition even as a single oil, hence it can be used regularly without change

  • 2) Wonderful "Oryzanol" helps manage Cholesterol :-

     Oryzanol- a wonderful natural antioxidant present only in rice bran oil helps ensure healthy cholesterol levels along with many other health benefits (visit : www.oryzanol.com)Ricela refined rice bran oil is an innovative cooking oil which has been produced using an award winning Physical refining process (patented technology) to retain high levels of Oryzanol (14000mg/100g of oil).
    Details of the study - Click Here

  • 3) High Smoke Point :-

     Smoke point is the temperature at which an oil starts to burn and nutritional degradation starts. Rice bran oil has a very high smoke point making it perfectly suitable for deep frying, saut?ing, seasoning and general cooking. The best part is that you don't need to compromise on taste to eat healthy as its high smoke point also lets you enjoy the natural flavor's of the food cooked.

What is rice bran oil?

Rice bran Oil is nutritious edible oil produced from the oily layer of brown rice which is separated as rice bran while producing white rice.

Why it is important to consume oils and how much?

Consumption of fats/oils aids in absorption of fat soluble vitamins like Vitamin A,D,E and K. Fats are the only source of essential fatty acids i.e. Omega 6 and Omega 3.
According to National Institute of Nutrition, adults even with sedentary lifestyle must consume at least 25 gm of fats daily and it can go higher for pregnant ladies, growing children or physically active people.

  • Why only Ricela Rice Bran Oil ?

  • 1. Ricela manages cholesterol better than Extra Virgin Olive Oil

     A recent study conducted by the Department of Pharmacology, PGI, Chandigarh has confirmed that Ricela reduces cholesterol better than even extra virgin Olive Oil. (details of study at Click Here)

  • 2. Ricela's patented technology

      Ricela is a golden coloured edible oil refined using a patented technology of "Physical Refining" wherein no caustic and acid are used. The Company has bagged 4 National Awards for research and development efforts in developing this technology in India for the first time.

  • 3. Meeting International Standards of Food Safety

     Ricela is manufactured following food standards of developed countries. No mineral oil is used for indirect heating, to rule out the possibility of accidental contamination. The plant and process for the production of Ricela is certified as HACCP (an International Standard of Food Safety) and BRC (British Retail Consortium)

  • 4. Best Brand in Rice Bran Oil category

     Ricela has been adjudged as the Best Brand of Rice Bran Oil in the country by GlobOil India.

  • 5. Increasing exports to developed countries

     The Company's day by day increasing exports to developed countries like USA, Canada, South Africa, Australia, New Zealand, Poland, Netherland, UK, Italy, Spain, Germany, Israel, Thailand, Saudi Arabia, UAE, Qatar, Yemen, Pakistan, Sri Lanka etc. itself is a testimony to the health virtues of its product "Ricela". Recently, this Company has also bagged "Highest Exporter of Rice Bran Oil" Award.

Ricela Rice Bran Oil