“Our organization is committed to quality, excellence and innovation. Today, we are world’s largest producer of refined rice bran oil, but we are not stopping ourselves here. India is the second-largest producer of rice in the world next to China. In India, paddy occupies the first place both in area and production. This provides us with ample opportunity for the production of value-added products from the derivatives of rice. Rice bran along with the germ is an inherent part of whole grain which consists of phytonutrients like oryzanols, tocopherols, tocotrienols, phytosterols and importantly dietary fibres. The complete exploitation of its potential has not been realized due to problems associated with rancidity. However, owing to numerous stabilization procedures, it has been possible to derive an array of health-promoting value-added products and we have moved towards that direction.”